How B2B teams make first contact today. With templates, data sources and best practices.
Recipients have adapted. What worked five years ago now lands in spam automatically or is reflexively ignored. Open rates for generic B2B emails are below 10 percent. Reply rates even lower.
The problem is not the channel. Email still works. The problem is generalisation. When you write 500 people with the same text, you are treating them all as a target group instead of as individuals.
Personalisation is more than the first name in the subject line. Real personalisation shows that you know what the recipient is working on, what challenges they face and why your offer is relevant right now.
That means research. Read the website, go through the LinkedIn profile, look for current news. Manually that takes 20 to 40 minutes per contact. With the right tool it runs automatically.
High-quality initial outreach needs high-quality data points. These sources deliver the context that makes your emails go from generic to relevant.
There is no universal template — but there is a structure that works. Four sentences, one clear goal: show relevance, name the benefit, suggest an action.
Enter your details and continue reading the remaining chapters right away. You'll also receive the guide as a PDF.
getProspects handles the research, writes the emails and personalises the videos. Automatically.
Learn & Grow
Product
See live how getProspects creates personalised emails and AI avatar videos fully automatically — from contact list to sending.
Product
You have heard the name — but what is it, really? Here is a plain-English breakdown of what getProspects is, how it works, and who it was built for.
Agencies
Agencies running outreach for multiple clients know the problem: every campaign is manual, every tool separate, every handover costs time. Here is how getProspects solves it.
Sales Pages
Instead of dropping a generic calendar link that leads nowhere: what happens when every lead lands on a personalised sales page with your booking calendar already embedded.
See how AI turns your data into compelling, personal messages that start more conversations.
Choose which cookies you allow.